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You are hereWhich brand should General Motors keep?

Which brand should General Motors keep?


By Andrew - Posted on 18 June 2009

Pontiac GTO The Judge

Survey says...Pontiac!
Unfortunately, General Motors may be making a big mistake. According to Advertising Age, a survey recently completed by CarGurus asked potential car buyers which GM brand they would like to see survive the cuts. They chose Pontiac.

The survey had almost 1,700 respondents, with 44% naming Pontiac, 27% choosing Hummer, 20% selecting Saab and only 9% picking Saturn. Now the respondents picking Pontiac really isn't a stretch. Pontiac is known as GM's performance brand, dating back to the birth of the muscle car era in the '60s.

Now the rest of the survey results are a bit confusing. Second after Pontiac is Hummer. Maybe Sichuan Tengzhong, the Chinese company negotiating to purchase Hummer, knows something we don't. The goal, of course, is for GM to get rid of a brand that just isn't profitable anymore. The Chinese company sounds willing to put up the cash to keep Hummer afloat. This should be interesting.

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