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Whilst surfing the net yesterday, I came across an article on the new Nissan Juke. Apparently, Nissan are spending a whopping £8 million pounds on an advertising campaign to launch the new compact crossover. Yes you read correctly – £8 million pounds!
Now, I know £8 million is a little excessive for a marketing campaign but Nissan’s news did get me thinking about the great TV car adverts of the past. Gone are the days when …
Unique insights on the cars we have the opportunity to drive. Check in here for the latest on our road tests.
Interested in going green? If there is one aspect of the car world that is changing rapidly it’s the idea of being more efficient and less damaging to the environment.
Whilst surfing the net yesterday, I came across an article on the new Nissan Juke. Apparently, Nissan are spending a whopping £8 million pounds on an advertising campaign to launch the new compact crossover. Yes you read correctly – £8 million pounds!
Now, I know £8 million is a little excessive for a marketing campaign but Nissan’s news did get me thinking about the great TV car adverts of the past. Gone are the days when we were impressed by a well-shot photo and a cheap price tag (total costs hidden …
We received this press release regarding French female race car driver Hellé Nice recently and thought we would pass it on to our readers. Hellé’s story sounds fascinating and deserves recognition. A big thank you goes to Cindy Meitle at Car PR USA. Cindy can be reached at cindy@carprusa.com. Other contact information is available following the release if you are interested in attending the event.
Foundation Will Position Grave Marker during September Ceremony in Sainte-Mesme France
The Hellé Nice Foundation has announced a ceremony to be held in Sainte-Mesme, France on September 4, …
Ford Motor Company announced today it has completed the sale of Volvo and its related assets to the Zhejiang Geely Holding Group Company Limited.
The total purchase price paid by Geely for Volvo was $1.8 billion, including a $200 million and the balance in cash. Today, Geely issued the note and paid $1.3 billion in cash to complete the sale.
“Volvo is an excellent brand with a strong product line, and it has returned to profits after a successful restructuring. We are confident Volvo has a solid future under Geely’s ownership,” said …
Ford will ask buyers to pay more for fuel-efficient technology
Yes, I had to read this two or three times also. But a hat tip goes to Automotive News for bringing something to light that I think has gone underreported.
Over the last year or so, with two of the three domestic auto makers suffering a complete melt down, I’ve held a certain amount of respect for Ford. They addressed some of their own financials problems, correcting potential future pitfalls in-house. As an added bonus, they avoided accepting government bailout money. But …