Will this cash infusion help GM sell the brand?
Saab’s future continues its roller coaster ride by securing some much-needed funds…by selling a portion of their assets.

Let’s start with a quick review. Right now, GM still owns Saab. Spyker is now the front-runner to buy Saab after the deal with Koenigsegg fell apart.

Saab has sold the rights to the current 9-5 and some technologies from the 9-3 to Beijing Automotive Industry Holdings Co. (BAIC). According to Saab, the new 9-5 is not part of this deal. What is included is the current 9-5′s tooling, which BAIC will move to China. Saab will continue to produce the current 9-3 under its new owner, whoever that may be.

To the dedicated Saab fan, this deal may not add up. Why sell the rights to vehicles that make up Saab’s core brand? Unfortunately, that brand is a bit tarnished. Saab desperately needs new models. They are banking on the new 9-5 to lead the way. This cash infusion will not only help the company develop those new models but I think it will help the company look more attractive to a potential buyer. More cash in Saab’s bank means less out of a new buyer’s pocket.