Review of Motors Today
I’ve talked previously about researching online for your new car and using that research to find the best deal. I’ve been asked to review another valuable site but geared to servicing buyers in the UK. That site is Motors Today.
At first glance, Motors Today clearly has you covered with model reviews, a dealer search function and finance help. You can even sell your own car. As with all successful sites, building your niche is important. Motors Today is doing just that for European buyers.
But the ideal use for Motors Today is their car search function, particularly for new cars. The left column of their site is dedicated to just that, whether it be used or new. By simply clicking the New Cars tab, visitors can search any make and model, even specifying your minimum and maximum price.
Once you enter the vehicle information you are searching for, the results page shows you the cars available, including the engine and transmissions available on each. As a test, I searched for an Audi A4 and was presented with 5 choices. From the A4 1.8 TFSI all the way up to the A4 3.2 FSI SE quattro, I could pick and choose across the model range with the price clearly indicated. Nothing hidden here. It was refreshing to see everything, especially the price, right up front. Knowing this makes me more comfortable in selecting a car and possibly buying it.
Once you are happy with your search results, click the View Car link next to the vehicle of your choice. A new window opens, presenting you with the first of four pages where you specify options. Vehicle color, interior upholstery and miscellaneous options, such as sound systems and wheels, are all there. The best part? The price of the car updates on the fly as you add or remove options.
The fourth and final page allows you to review your vehicle configuration, complete with a quote ID number. You can save the quote, then call the dealer with the number provided on the configuration page. The process of buying new cars should be so easy everywhere.
Motors Today offers a nice solution to a process many of us dread. And that’s the car buying process. Motors Today provides the buyer with the tools they need to find the car that best suits them. Then add options from those available from the manufacturer, all with the price clearly visible. There’s an excellent chance visitors will become buyers once they discover how easy it is with Motors Today.
