UPDATE: Christie’s has a section of their site set aside talking about the upcoming auction on August 16 where McQueen’s Lusso will be offered to bidders. Check out some of the links on the left, particularly the one titled “The King of Cool.” There’s some great old movie trailers there, including one for Bullitt.

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This caught my eye from Reuters Canada today.Steve McQueen’s 1963 Ferrari 250 GT Berlinetta Lusso will be offered in August by Christie’s during their International Motor Cars 2007 flagship auction in California.

McQueen, nicknamed “The King of Cool” for his portrayals of nonchalant, in-control heroes in such films as “The Great Escape,” about a mass escape from a World War Two POW camp, was a car collector. He special ordered the car in 1963 and owned it for about 10 years, according to Christie’s.

“It’s probably the best example of a Ferrari Lusso that’s out there on the marketplace,” said Christopher Sanger, vice president and head of Christie’s car sales in the Americas.

Expectations are that the car will fetch somewhere between $800,000 and $1.2 million. We’ll have to keep an eye on this and see what happens.